![]() “The occipital lobe is responsible for processing visual information”. It also depends on various cells in the visual system and on retinal ganglion cells M (transition cells) and P (sustained cells). It is sensitive to physical parameters, such that it depends on retinal photoreceptors (rods and cones). Iconic memory corresponds to the pre-categorical representation image/visual. Therein, he considered iconic memory a storehouse constituted by two components: the persistence of vision and information. This reservoir of information then passes to short- term vision memory (which is analogous, as we shall see shortly, to the visuospatial sketchpad with which working memory operates).ĭi Lollo’s model (Di Lollo, 1980) is the most widely accepted model of iconic memory. Iconic memory retains information from the sense of sight with an approximate duration of 1 second. Scientific research has focused mainly on iconic memory information on echoic and haptic memory is comparatively scarce. ![]() Iconic memory retains information that is gathered through sight, echoic memory retains information gathered through auditory stimuli and haptic memory retains data acquired through touch. There are three types of sensory memory: echoic memory, iconic memory, and haptic memory. ![]() “Sensory memory is the capacity for briefly retaining the large amounts of information that people encounter daily” (Siegler and Alibali, 2005). ![]()
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